WASHINGTON, March 3, 2025 /PRNewswire/ — Ahead of International Women’s Day on March 8^th, Lancôme and Paralyzed Veterans of America are proud to announce a partnership that reflects their shared commitment to ensuring women with disabilities feel seen, heard, and empowered. The partnership includes empowerment events, adaptive products, and an in-store activation.

Lancôme worked with PVA members from across the U.S. on the beta test for its groundbreaking HAPTA device, a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility. Leveraging self-stabilizing technology, HAPTA assists users in steadily applying their makeup. As a result, Lancôme is expanding the brand’s commitment to using tech for good and making beauty accessible for all.

In celebration of the partnership, participating Lancôme counters across the country will hand out tote bags filled with select Lancôme products to those who receive a complimentary service on March 8^th, International Women’s Day.

“Lancôme is a champion of women’s empowerment, making them the perfect partner as we tackle our shared mission to support women with disabilities in every aspect of their lives,” said Tammy Jones, U.S. Army Veteran and PVA National Senior Vice President. “Women veterans are the fastest-growing veteran population, yet they often feel forgotten, overlooked, and pushed aside. We are working together to empower and help not only women veterans with spinal cord injuries and diseases, like MS and ALS, but all women with disabilities navigate their unique challenges.”

“There is no better time than today to kick off this amazing collaboration with PVA – a day that champions women,” said Ramzy Burns, General Manager of Lancôme USA. “I believe that every woman deserves to be seen for who they truly are – a whole person with strength, beauty, and endless potential. That is what PVA and Lancôme’s partnership is all about. Caring for others is in our DNA, so prioritizing what matters to this ever-growing community is important to us. This partnership is more than a campaign or pledge of support, it is a reflection of our continued commitment to making the beauty industry a force for positive change.”

In 2025, Lancôme and PVA will implement two initiatives as part of their efforts to make women with disabilities feel seen, heard, and empowered. Lancôme will sponsor PVA’s Women Veterans Empowerment Retreat – an annual, multi-day event that focuses on the holistic well-being of women veterans with disabilities. Set for October 2025 in Minneapolis, the retreat is designed to educate and connect women veterans by providing leadership sessions, networking circles, and more – all hosted in a supportive environment. It will also celebrate and support the strength of women athletes through the sponsorship of the 2025 National Veterans Wheelchair Games in Minneapolis in July 2025.

To learn more about Lancôme and PVA’s partnership, check out our new video, or find your closest Lancôme counter on March 8^th, please visit lancome.com or PVA.org/Lancome.

About Paralyzed Veterans of America

Paralyzed Veterans of America is a 501(c)(3) non-profit and the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or diseases. The organization ensures veterans receive the benefits earned through service to our nation; monitors their care in VA spinal cord injury units; and funds research and education in the search for a cure and improved care for individuals with paralysis.

As a life-long partner and advocate for veterans and all people with disabilities, PVA also develops training and career services, works to ensure accessibility in public buildings and spaces, and provides health and rehabilitation opportunities through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families, and their caregivers in all 50 states, the District of Columbia, and Puerto Rico. Learn more at PVA.org.

About Lancôme

Founded in 1935 by the visionary pioneer Armand Petitjean, with the wish of spreading the spirit and taste of French elegance around the world, Lancôme immediately embodied the essence of beauty.  More than ever before, the brand aims to offer every woman the possibility to blossom and embrace her beauty and femininity whatever her age or skin color.  Lancôme is present in 135 countries, with about 20,000 beauty advisers in as many points of sale offering sophisticated services and iconic products to an international clientele.  Lancôme successfully combines scientific expertise and an intuitive understanding of women’s needs to produce major innovations, unique and complementary between skincare, makeup and perfume. Lancôme affirms that happiness is the most attractive beauty. To embody that the brand has chosen charismatic and fully accomplished women such as Julia Roberts, Penélope Cruz, Isabella Rossellini, and Amanda Seyfried, Emma Chamberlain, Hoyeon, Aya Nakamura, Joy Sunday and Olivia Rodrigo.

For more information, please visit www.Lancome-usa.com or follow us on Instagram: @lancomeofficial, TikTok: @lancome.official,  YouTube: @lancomeusa or Facebook: LancomeUS.

Lancôme Contact:

Kelly Thompson

[email protected]

 PVA Contact:

Oname Thompson

[email protected]

703-864-5980 cell

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SOURCE Paralyzed Veterans of America

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