DALLAS – America’s youngest heroes have a new option for style just in time for the back-to-school shopping season as the Army & Air Force Exchange Service launches Rookie USA in select PXs and BXs and at ShopMyExchange.com.

Authorized Exchange shoppers will save up to 40% off the manufacturer’s suggested retail price in addition to the everyday tax-free savings on the collection that includes children’s apparel and footwear from Levi’s, Nike, Converse, Hurley, Jordan and Nike 3BRAND by Russell Wilson.

Exchange leaders cut the ribbon on the kid-exclusive collection at the Fort Cavazos PX on Aug. 11. Fort Campbell, Joint Base Lewis-McChord, Lackland Air Force Base and Fort Belvoir Exchanges also welcomed Rookie USA in-store.

“The inclusion of high-quality, name brands specifically for military children is demonstrable of how the Exchange takes care of military families” said Exchange Director/CEO Tom Shull. “As the back-to-school shopping season continues, the Exchange is all in to support the military community with exclusively priced apparel and footwear, always tax-free.”

Rookie USA apparel and footwear is available at ShopMyExchange.com. Veterans with service-connected disabilities can shop the collection in select Exchange stores and online. Honorably discharged Veterans who have verified their Exchange eligibility can shop online at ShopMyExchange.com. Veterans can visit aafes.media/paveterans for more information. Common Access Card holders can visit aafes.media/cacbenefitspa to learn more.

Facebook-friendly version: #TransformingTheBenefit — Exchange shoppers can style military kids with more looks this back-to-school season with the addition of Rookie USA to the clothing lineup in select stores and online at ShopMyExchange.com! See what brands are new for #MilKids: https://wp.me/p9Q7PG-2tl.

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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 54th-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $3.5 billion in earnings for critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Keiana Holleman at 214-312-6514 or [email protected].

Follow the Exchange:

Facebook: www.facebook.com/shopmyexchange

Twitter: https://twitter.com/shopmyexchange

Instagram: @shopmyexchange